Glad to hear! Plastic pollution being a huge problem, we must actively look for best options to solve it. For finding the best suitable option to your product packaging I would suggest to start by identifying what is its purpose, where it is being sold and how does its sustainability align with your business sustainability strategy. What are the hurdles to change it.
Hi there! The biggest reason is that it is not yet an obligation and the existing legislation is limited at sorting and recycling of materials. By the waste management law of EU, businesses are required to manufacture products from waste or waste materials and minimize the further material waste that originates from the production process. The second reason is that it requires somewhat large changes in their packaging materials supply chain.
If, for example, their current suppliers cannot transform quickly for delivering more sustainable packaging then they need to stop working with them and search for new, future-fit suppliers. This is time consuming.
The drivers of change for FMCG companies are cost savings that comes from reusable and recyclable packaging, customer expectations and owners requirements. Im starting my cosmetic line and would like to understand few things. When we talk about reducing carbon footprint does that mean of the primary or the secondary packaging.
My primary packaging will be glass bottles and my secondary packaging will be carton box to put the bottle inside. So in this case where should i sustainable? Im thinking to myself the secondary packaging is eco friendly cuz its carton box and the primay is glass.
Could you please clarify this? Thanks for sharing and keep it up like this. Your email address will not be published. Notify me when new comments are added. Reply Tuuli-Anna Tiuttu Follow Sustainability Advisor and Business Founder on a mission to help companies and organizations in becoming more sustainable and focusing their energy on positive change.
Circular Economy circular economy packaging safety sustainable sustainable consumption. What is a carbon sink? Innovative designs will make your product stand out and attract customers. Why does packaging design matter? Creates and supports brand identity Your brand has a story — an identity you have been working to create. Good packaging design needs to be able to answer the following questions: Who is this product created for?
What is this product used for? Where can I learn more about the manufacturer? Does it expire? How will this product improve my life? How to create attractive product packaging In order to design good product packaging, you need to first determine a few aspects.
These three questions will help the designer create something that speaks to the values and image of your brand: What product are you selling? Who is going to buy your product? What is my brand aesthetic? After the design is ready, you need to evaluate it based on a few criteria: Easily understandable: By simply looking at your product, will consumers be able to tell what it is and what it does?
The last thing you want to do is confuse customers. Honesty: Does your packaging honestly represent your product? Ensure that pictures or graphics used on the packaging are as realistic as possible. Versatility: Even though you may only have a single product available for sale now, you may want to expand in the future. Higher price tag? Beautiful design? Almost certainly. Packaging with distinctive design, quality production value and attention to detail can turn an ordinary product into a luxury item.
Similarly, it does little service to a premium product to place it in budget wrapping. What must the shell communicate about the product within? In its simplest form, product packaging is an advert for your brand.
Given the right packaging, a consumer may be more likely to leave a product on their kitchen worktop, or carry it proudly on their commute. Packaging is what makes a brand and product recognisable. It also serves as a subliminal trigger, is part of the storytelling aspect and reinforces familiarity.
Beautiful product packaging design will go a long way in securing retailer buy-in. All of the most successful challenger brands of the 21st century embrace this as imperative.
The product packaging is a reflection of the product inside and the brand as a whole. When designing product packaging, therefore, many brands conduct extensive research into the wants and needs of consumers to ensure their packaging is attractive and compelling.
When walking through the aisles of a store, it quickly becomes clear that there is no shortage of new and interesting products on the market. Many retailers often group similar products on shelves, so the need to separate your products from the competition is highly important.
Well-made, eye-catching product packaging is a great way to do just that. While the size and shape of the packaging may be similar to the competition, the design should be different. The colors, fonts, and style you choose for your packaging can easily help set your product apart from other companies. Printex Transparent Packaging manufacturers custom clear box packaging to make any product dramatically stand out on the shelf.
Custom designed packaging in unlimited box styles and semi rigid bag configurations! We create all types of clear plastic cartons and boxes for a variety of industries.
Offering a full range of decoration options for your package design including offset print, silk screen print, embossing, hot stamping, foil stamping and even a custom fragrance to your packaging! As a full-service shop, we can design your clear plastic packaging boxes from start to finish.
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