Why needs analysis is important




















This is a much more proactive approach to dealing with knowledge gaps rather than just waiting for one to make itself known, which could cause a huge problem for your business if that gap in knowledge causes further issues, such as a potential customer coming away from an interaction with a staff member with a negative impression of your business! Rather than sitting down and having to create a new personalised training plan for every new member of staff you hire, this will allow you to have all your onboarding training plans organised and ready to go when you make a new hire.

Sometimes, when you book a training session for your organisation, it can be hard to measure the actual outcomes that attendees took from that session. If you create your training plan around the information you gathered from your training needs analysis , you can be confident that the outcomes of the training sessions will be useful to your business because they are helping to work towards the desired skills that management has decided on.

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Some of these limiting factors will not become apparent until after meeting with the client, which comes next. As Peter Block discusses in his book, Flawless Consulting, this customer meeting allows for the exploration of the problems as well as to align the expectations of both the client and the consultant. Next, the consultant creates a project proposal and both the consultant and Needs and Wants Inc.

The final step of initiation is a kick-off meeting to determine the next steps. PEST analysis happens first and it examines the macro-level factors that make up the environment that the organization exists within. These factors are external to the organization itself and include the political, economic, social, and technological factors.

The PEST analysis comes first because it occurs from the broadest vantage point and can help identify roadblocks in the environment. Next, SWOT analysis attempts to identify the strengths and weakness, which are internal to the company, as well as the opportunities and threats, which are external to the company. Then, we collect data. We conduct interviews, observe, give surveys, and review existing documents. Using these diverse methods ensures triangulation—revealing trends and painting a more accurate picture of what is occurring.

We review the PEST analysis results to get the big picture, review the SWOT analysis results to determine areas of success as well as areas of concern, and we analyze all data that has been collected. The third and final phase of the needs assessment is the final product. The most important element of a needs analysis is deciding which needs have the highest priority.

One of the simplest frameworks for a needs analysis is the three-stage comprehensive needs assessment used by the United States Department of Education. This method defines a "need" as the difference between the way things are and the way they should be. The first stage in the process is to determine the facts about the current situation and identify areas for potential improvement.

The second stage is to identify needs by gathering information. The third stage is to define the needs and make a plan to address them. For instance, a business might conclude that deliveries currently take five days on average -- a pace that might not be competitive. If research shows that competitors are averaging three-day deliveries, this is the difference between the way things are and the way they need to be.

The company needs to cut delivery times by at least two days to remain competitive. A needs analysis will rarely uncover just one need. In the real world, multiple stakeholders have multiple needs. Some of these needs will rate more highly than others.



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