Each type of logo can serve a different purpose, but certain styles have surged in popularity in recent years, especially with more businesses operating exclusively online.
The text-only treatment hinges on the name of the company. If a company name has two words, they can be stacked to save space. Without symbols or illustrations, typography becomes the centerpiece, and the stylized company name becomes a visual landmark of the brand.
Of course, the initials become the key part of the logo. In your design, they need to be legible but also memorable. Lettermarks and monograms are usually, by nature, more compact than logos that include an image, and they look good in small spaces, especially squares. Your logo should be easy to read, but distinctive and inviting. A wordmark or lettermark with a symbol often called a logomark is what makes up a combination logo. You can use the symbol on its own e.
With a combination mark, a symbol can appear beside, on top, below or inside the text. It can even sometimes represent a letter in the company name. The symbol is an identifying element of your brand, and it can be abstract or literal. The lettermark is all about simplicity. By utilizing just a few letters lettermark logos are effective at streamlining any company brand if they have a long name. Because the focus is on initials, the font you choose or create is very important to make sure your logo is not only on-theme with what your company does, but also legible when you print on business cards.
Think Visa and Coca-Cola. Wordmark logos work really well when a company has a succinct and distinct name. The name itself is catchy and memorable so, when combined with strong typography, the logo helps create strong brand recognition.
Also, like with a lettermark logo, typography will be an important decision. A pictorial mark sometimes called brand mark or logo symbol is an icon—or graphic-based logo. A true brand mark is only an image. Because of this, it can be a tricky logo type for new companies, or those without strong brand recognition, to use.
The biggest thing to consider when deciding to go with a pictorial mark is what image to choose. This is something that will stick with your company its entire existence.
You need to think about the broader implications of the image you choose: do you want to play on your name like John Deere does with their deer logo? Or are you looking to create deeper meaning think how the Snapchat ghost tells us what the product does?
Or do you want to evoke an emotion as the World Wildlife foundation does with their stylized image of a panda—an adorable and endangered species?
An abstract mark is a specific type of pictorial logo. A few famous examples include the BP starburst-y logo, the Pepsi divided circle and the strip-y Adidas flower. Like all logo symbols, abstract marks work really well because they condense your brand into a single image. You can be as creative as you want! Also, dynamic logos keep things interesting; your audience will be waiting on the edge of their digital seats to see what you come up with next.
This is a great option for brands in entertainment, media, or creative industries. If your business will have a number of different branches, like FedEx, then a dynamic mark with a changing color could be a great way to differentiate those parts to your customers.
Some of your followers may connect your brand with your colors, others may remember the shape of your icon; if these details are constantly changing, your logo may not cause the same effect as a stagnant logo would. Be mindful of the changes you make, and once again, make sure to keep your logo on message. Wordmark logos consist of text only — company names, monograms or initials. Essentially, logotypes are just a business name set in some kind of particular typeface font.
Because the design is all in the lettering, logotypes are one of the most versatile logo options that are easily transferable onto any marketing material. If your business name is catchy, this is the perfect way to highlight that and use it to your branding advantage.
High-end fashion brands like Tiffany and Co. Think abbreviations. Lettermarks, or monogram logos , are typography-based logos that take the abbreviated initials of a company and spruce up their design a bit.
You have a no-fuss, no-frills logo. Likely more than ever before, the world loves abbreviations maybe we have the current technological era to thank for that? Lettermarks are also a good choice for you if you have a long business name — like the New York Yankees — which is difficult to print on small objects or read at a small scale.
Know your fonts. Of course, these logos should be bold and beautiful read: designed well , since it is difficult for a letter alone to convey a clear message. Letterforms are easily scalable. When your logo is just one letter, you can stick it anywhere and have it look equally as good. You can play with the typeface to have your letterform stand in for something you offer, like the Beats logo does to symbolize speakers.
This could mean it has a funky font, dramatic backdrop or interesting color scheme- anything that makes the letter pop off the page and resonate. It is also referred to as monogram logos. Most of us do not know the complete form of HBO, and quite frankly, we don't need to. One benefit of Lettermark design is, it is easy to replicate across multiple channels. This makes it easy to deploy it in different types of marketing campaigns.
The Abstract Mark and the Pictorial Logo design have many similarities. The biggest is that they both use an image in their brand representation. However, when it comes to abstract logos, the picture inside it is primarily a geometric shape. The advantage of using an Abstract Mark logo design is you can let your imagination take the front seat. Unlike Pictorial Marks, which are often subject to unintended association with subjects with societal and cultural implications , Abstract Mark logos are free from this limitation.
A great example of an Abstract Logo is the iconic swoosh symbol used by global shoe brand Nike. This design is nothing but a tick mark on the black ground. But loyal users of Nike footwear can immediately identify this brand image as soon as they see it.
This type of logo design is based on an inherent quality that users will be left contemplating its significance and meaning long after seeing it. With this particular type of brand representation, you get to come up with a limitless number of possibilities for your company image.
But you also have to make sure the image you pick resonates with your brand values. This global food chain currently has over 25, outlets throughout the world. If you think about it, giving your business a face comes with invoking a specific emotion in your prospects. Over the years, businesses have been using Mascot Mark emblems to appeal to a user base that is mostly made out of family-oriented people and kids.
This particular type of brand imaging gives you enough scope to play around and develop a fun design that kids can easily connect to. So an older man with a white beard you see on its emblem is not a made-up character but the founder of KFC. His name is Colonel Harland Sanders. The colonel was born in and spent his childhood on a farm in Indiana. After retirement, Harland turned his childhood experience into a hobby and started selling fried chicken.
But the iconic white-bearded man has always been there. The Emblem logo design is primarily used by Universities, sports teams, governmental organizations, and so on. This kind of design is one of the oldest forms of logo design. Usually, fonts and typography are placed inside this icon.
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